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How to Build a Strategy that Attracts and Converts Potential Customers

So, you've understood the customer's journey. What next? You build a strategy that revolves around the customer – a customer-centric strategy. This isn't just a fancy term. It's a commitment to align your business with the needs and expectations of your customers. If they're at the heart of your strategy, you're more likely to attract and convert them. But how do you build a customer-centric strategy?

Nemanja Vidojevic

July 19, 2023
attract customers

Here’s a fact that might shake you: only around 25% of leads are legitimate and should advance to sales. Yes, it’s that tough out there! Most businesses in this industry are pouring resources down the drain because they’re unable to effectively attract and convert potential customers. You’re probably wondering now, “how do I ensure my business isn’t part of this statistic?” Well, the answer is a strong strategy that not only attracts but also converts these potential customers.

Understanding the customer’s journey

To devise an effective strategy, you must first understand the customer’s journey. This journey isn’t just a straight path. It’s more of a winding road with several key stages that your potential customers move through. Those stages are:

  • Awareness: At this stage, the potential customer realizes they have a problem they might have not noticed. They’re becoming aware of an issue that didn’t feel like that before, so they set out to search for the solutions out there.
  • Consideration: Now that they know everything about their issue, customers start searching for potential solutions (yours included!). They’re comparing you to the competition, considering their options before making a decision.
  • Decision or Conversion: They’ve evaluated their options, and now they’re ready to make a decision. This is the stage where the right strategy can tip the scales in your favor and convert a potential customer into an actual one.

Understanding these stages is crucial as it helps you know where your potential customer is and what they need at that moment. This understanding helps tailor your approach to meet those needs and move them to the next stage, ultimately leading to conversion.

Building a customer-centric strategy

So, you’ve understood the customer’s journey. What next? You build a strategy that revolves around the customer – a customer-centric strategy. This isn’t just a fancy term. It’s a commitment to align your business with the needs and expectations of your customers. If they’re at the heart of your strategy, you’re more likely to attract and convert them.

But how do you build a customer-centric strategy? The first step is knowing your customers well. Here are a few ways you can do that:

  • Conduct surveys: Ask your customers what they want. What problems are they facing? What solutions are they seeking? This information will help you meet their needs effectively.
  • Ask for feedback: Feedback from your customers is like a treasure trove of insights. It can tell you what you’re doing right and where you’re going wrong. Use this information to improve your strategy.
  • Observe their behavior: Keep an eye on your customer’s behavior. How do they interact with your business? What products or services do they prefer? This information can help you tailor your approach to their preferences.

Once you’ve gathered this information, use it to build and rebuild a strategy that meets your customers where they are. It’s about creating value for them at every stage of their journey and giving them reasons to choose you over the competition.

Crafting effective sales content

With your customer-centric strategy in place, it’s time to start creating content that sells. Not just any content, though. We’re talking about content that informs and persuades – content that converts.

Sales content has a crucial role in attracting potential customers and leading them towards a purchase decision. But, how do you ensure your content is both informative and persuasive? Here’s how:

  • Understand your audience: Just as you built a customer-centric strategy, you should also create customer-centric content. Understand your audience’s needs and desires and create content that addresses them.
  • Make it actionable: Your content should always drive action. Whether it’s signing up for a newsletter, downloading a resource, or making a purchase, make sure your content encourages your customers to take the next step.
  • Use active voice: This is crucial! Active voice makes your writing direct, clear, and persuasive. It gives your content energy and propels your customers towards action.

Conversion optimization strategies

Even with a customer-centric strategy and stellar sales content, you’re still missing a critical piece of the puzzle – conversion optimization. This is the process of increasing the percentage of visitors to your website that convert into customers. Here are a few tried and tested strategies:

  • Compelling call-to-action (CTA): Your CTA is arguably the most crucial part of your website. It’s the button that says “Buy Now,” “Sign Up,” or “Get Started.” Make sure it’s visible, enticing, and conveys a sense of urgency.
  • User-friendly website design: You could have the best product in the world, but if your website is confusing or difficult to navigate, customers will leave. Keep your website intuitive, clean, and mobile-friendly.
  • Clear value proposition: Why should customers choose you over your competition? Make sure your value proposition is clear, compelling, and prominently displayed on your website.

Adapting and evolving your strategy

You’ve built your strategy, created your sales content, and optimized your website for conversion. Now it’s time to sit back and relax, right? Not quite. The most successful companies in the tech industry know that their strategy must be dynamic, not static.

The market is continuously changing, customers’ needs are evolving, and techniques that proved successful yesterday might not be effective today. That’s why it’s essential to regularly review and update your strategy based on customer feedback and market trends.

At Sales Clover, we constantly innovate and adapt our strategies to align with changing customer needs and industry dynamics. We understand that in the fast-paced tech industry, standing still isn’t an option. And as we’ve found, this approach not only keeps us on our toes, but also ensures we continue to deliver value to our customers and stay ahead of the competition.

Making the customer part of your team

When customers feel like they’re part of your team, their commitment to your business grows. They’re more likely to trust your recommendations, value your services, and stick around for the long haul. Here’s how you can make this happen:

  • Involve them in decision-making: When making decisions that might affect customers, involve them. Ask for their input, consider their feedback, and make them feel heard.
  • Provide excellent customer service: This should go without saying, but we’ll say it anyway. Exceptional customer service is non-negotiable. Treat your customers with respect, help them solve their problems, and always strive to exceed their expectations.
  • Keep them in the loop: Regularly update your customers on what’s happening in your business. Whether it’s a new product launch, an upcoming event, or changes in policy, let them know. They’ll appreciate being kept informed.

This customer-focused approach is the cornerstone of Sales Clover’s success in building strong, enduring relationships with our clients. This practice has largely contributed to our thriving success in the highly competitive field of sales generation.

Unwrapping the success strategy

We’ve covered a lot of ground, from understanding the customer’s journey to making customers part of your team. Now, let’s do a quick recap:

  1. Understand your customers and their journey.
  2. Build a customer-centric strategy.
  3. Create compelling sales content.
  4. Implement conversion optimization strategies.
  5. Regularly adapt and evolve your strategy.
  6. Make customers part of your team.

Each of these elements is crucial to building a strategy that attracts and converts potential customers. But remember, there’s no one-size-fits-all solution. What works for one business might not work for another.

The key is to keep experimenting, learning, and adapting. And while this might seem like a lot of work (and it is!), it’s worth it. Because when you attract and convert more customers, you’re not just improving your bottom line. You’re also building stronger relationships, enhancing your reputation, and paving the way for long-term success.

So, get out there and start building your winning strategy. We’re rooting for you!

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