Four roles. Any motion you need them on.

We embed SDRs and BDRs, research analysts, and RevOps in your revenue org, each with a dedicated team lead. Point them at outbound, inbound, your install base, events, or partners, and redeploy them as priorities change. Most clients start with SDRs or research analysts.

The roles we embed.

Every role comes with the same management layer. Your people have a leader who is accountable for their output every day, so you do not hire a frontline manager to get value from the team.

SDRs and BDRsMost common start
Dedicated reps working your named accounts, inside your CRM, following your cadences, across phone, email, and LinkedIn. They learn your ICP, your objections, and your competitive landscape, and they stay long enough for that to compound.
  • Dedicated to you, never shared across clients
  • Inside your CRM and sales engagement tools from day one
  • Trained on your tools: Outreach, Salesloft, HubSpot, and others
  • Weekly reporting on activity, meetings, and pipeline, in your format
  • 9+ languages, local business hours across NA, EMEA, LatAm, and APAC
  • Built for senior and technical buyers at mid-market and enterprise accounts
Research analystsStandalone or alongside reps
Analysts who build and maintain your TAM, enrich contact data, map org charts, and watch for trigger events. They feed reps better targets and give AEs deeper context before every call. Some clients start here before adding SDRs.
  • TAM building and maintenance
  • Contact enrichment and validation
  • Org chart mapping and stakeholder identification
  • Trigger event monitoring and competitive intelligence
  • ICP refinement from win and loss data

KlearNow started with two analysts, then added BDRs. TeleSign ran 25 analysts alongside 40 BDRs.

RevOpsWhen volume outgrows your ops capacity
Operational talent embedded in your stack. CRM hygiene, reporting, workflow automation, lead routing, and data integrity, so your closers close and your managers manage.
  • CRM administration and hygiene
  • Pipeline reporting and dashboards
  • Workflow automation and lead routing
  • Data integrity and deduplication
  • Sales tool administration and process documentation
Team leadIncluded in every engagement
A full-time operator who recruits, onboards, coaches, and manages performance. Not an account manager. The person who runs your weekly working session, owns the report, and is accountable for the team's output.

What they run.

The same people can be pointed at any of these motions and moved between them as the quarter changes. This is the difference between an embedded team and a campaign.

MotionWhat it looks likeSDR / BDRResearchRevOps
Outbound
Named-account prospecting across phone, email, and LinkedIn. Signal-led personalization, sequenced touches, meetings handed to AEs with context.
●●○
Inbound
Lead qualification with a response SLA, routing and speed-to-lead tracked, no form-fill left to age over a weekend.
●○●
Install base
Expansion and cross-sell plays into existing accounts, built from CRM and CS data: new product lines, new regions, new stakeholders.
●●○
Events and tradeshows
Pre-event outreach to book booth meetings, attendee list enrichment, badge scan qualification, and follow-up sequences within 48 hours. SEON runs 8 to 10 events a year with this support.
●●○
Partners and channel
Sourcing technology, integration, and reseller partners; outreach to partnership and alliances leaders; co-sell pipeline development.
●●○

Where the teams sit.

Four hubs, 9+ languages, local business hours in every market you sell into. No translation layer, no time-zone lag.

United States
Client-facing leadership, SDR talent, and headquarters. English-native. Covers North America.
Serbia
SDRs, research analysts, and team leads in Belgrade. English plus major European languages. Covers the UK, Western and Central Europe, and the Middle East, with early shifts for APAC.
North Macedonia
Research analysts and SDR talent in Skopje. English plus European languages. Works alongside the Belgrade team.
Colombia
SDRs and RevOps in Bogota. English and Spanish-native. Covers Latin America and US time zones.

Nobody signs up for everything on day one.

Most clients start with SDRs or research analysts, add the other as targeting matures, layer in RevOps and event support when volume demands it, and arrive at a full function over time. One model that scales with the relationship.

Month 1

Sales development

  • Embedded SDRs working your accounts and building pipeline
Month 6

Research

  • Analysts feeding better targets and deeper context
Year 1

RevOps and events

  • Ops keeping the engine clean, event pipeline around your calendar
Year 2 and on

Full function

  • Unified team, single partner, any market. How TeleSign and our longest fraud-prevention partnerships are structured.

Tell us what you need first.

We will show you how the model works and how quickly we can have people inside your stack.

Book a scoping call

No long-term contract required. Start with one role and expand from there.

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