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The Role of Sales Development in Account-Based Marketing

The Role of Sales Development in Account-Based Marketing

by Nemanja Terzic | May 12, 2023 | Sales Development

Marketing and sales ― two independent but closely related sectors. One can’t achieve results without adequate effort from the other. But, we often hear marketers complain about sales not following up on leads, and, on the other hand, sales executives gripe about...
6 Steps To Transform Your Marketing and Sales Capabilities

6 Steps To Transform Your Marketing and Sales Capabilities

by Jake Sopiars | May 11, 2022 | Sales Development

Business leaders face multiple challenges in delivering optimal results. It takes more than mergers, acquisitions, and hiring new talent. These elements are important on their own but for true growth, a revolution is needed. 70% of organizational failures are...

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