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How to Build a Strategy that Attracts and Converts Potential Customers

So, you've understood the customer's journey. What next? You build a strategy that revolves around the customer – a customer-centric strategy. This isn't just a fancy term. It's a commitment to align your business with the needs and expectations of your customers. If they're at the heart of your strategy, you're more likely to attract and convert them.
But how do you build a customer-centric strategy?

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